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Liverpool to overtake Manchester United financially

Valentine Chinyem

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Manchester United may have a new rival at the top of the financial powerhouse in the English Premier League as Liverpool posts a record-breaking annual turnover of £533million.

With United struggling to maintain that exalted position it once held in the era of Sir Alex Ferguson, who had promised to make United the most powerful club in the land.

A promise which he kept as United as at the time Fergie was retiring, was known as one of the richest football clubs not just in England but in World.

However, with just 12-point keeping them from EPL triumph, Jurgen Klopp’s side are already wrapping up the 2019/2020 season on a promising note, as it would see them come within one of United’s 20 top-flight titles.

This is expectd to boost their finances, which could see them overtaking both Manchester Clubs, United and City, in terms of money made over a season.

Liverpool currently occupy the seventh position on Deloitte’s Football Money League of the richest clubs in the world, just behind sixth placed Manchester City, while Manchester United maintains its third position.

Influential Players, Television Rights, on Field Performance, Jersey Sales, Image Rights, Competition Won and so on, are but a few of the changes that has come to Anfield, home of the Reds.

The Red Devils had revealed last season that their net debt had gone up by £73.6m to £391.1m. The club also predicted that their second quarter accounts/annual turnover is likely to hit between £560m and £580m.

Largely affected by lack of Champions League football at the club, fewer influential players and inconsistent game result, Liverpool could be less than £30m away from overtaking Man United, with more cash rolling in for them at the moment.

All thanks to Jurgen Klopp, for guiding the team to Champions League victory last year over fellow English team, Tottenham Hotspur as well as coming second with 97-points in the English Premier League.

With that feat alone saw Liverpool becoming the first club to earn £250m in TV money. At the rate they are going, by this next year, their profits would have way above their imagination.

Having already increased their stadium’s main stand capacity to 54,000, club management have already set modalities that would see them add 7000 more seats to Anfield’s Road end.

The project which would cost them about £60m, would yield much more, as about 2000 out of the 7000 seats are expected to be high – priced hospitality seats.

Liverpool’s drastic growth saw its turnover increased by £78m with media revenue going up from £41m to £261m, commercial revenue from £34m to £188m and that of match day takings from £3.5m to £84m.

Pre-tax profit was £42m, despite budgeting of £223m which was spent on bringing in new stars, Alisson, Naby Keita, Fabinho and Xherdan Shaqiri.

More so, eleven players also renewed their contracts including Jordan Henderson, Roberto Firmino, Mohamed Salah, Sadio Mane, Andy Robertson and Trent Alexander-Arnold.

Not forgetting the £50m investment for the new ultra-tech Kirkby training complex which is expected to be completed at the end of the season.

Despite announcing their growing digital global within the week, it must be said that Liverpool is not far behind, as they are catching up on that front too.

The Red also saw significant increase on the Social media front, as its followers increased by 26 per cent to nearly 70m.

There was also a drastic increase in its official YouTube channel which reached whopping 2.5m subscribers and is the most-followed club in the English Premier League.

Twitter was not left out, as it also increased by 11 percent to 13.5m and reached 59m total engagements during the 2018-19 season, that is 6m more than any other English Premier League club.

Chief Operating Officer at Liverpool, Andy Hughes said: “We’re seeing sustained growth across all areas of the club aligned to the recent performance on the pitch.

“Being able to reinvest over £220m on players during this financial period

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