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Why content marketing is important for your SEO strategy

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SEO strategy

The birth of technology has improved our lives in a lot of ways. It leads to the creation of machines that makes tasks easier to do. Internet serves as one-stop platform and a great storage of knowledge. You can easily search the answers to your questions. If you are looking for a product or a service, it will give you a long list of options.

With this scenario, how can you make sure that your business will stand out and be on the top list of options when the possible customers search online of what they needed? The answer is the cleverly use of content marketing in your SEO strategy.

As you know, SEO or Search Engine Optimization is one of the widely used marketing strategies to boost one’s visibility online.

A research done in 2017 by Ascend2, revealed that 57% of the surveyed marketers said that relevant content creation was the most SEO tactic. Before we discuss why content marketing is important for your SEO strategy, let us describe what content marketing is.

What is Content Marketing?

It is a digital marketing method that helps attract new leads by creating relevant and valuable content. The main objective of those contents is to drive the targeted audience into some customer actions.

Content marketing is not just about selling products or services. It could also educate or entertain the audiences. The point is, the content that you will produce should attract the attention of your audience who would turn into possible customers if you build relationship with them. This relationship is built with the trust and expertise that you showcase through your content.

What is the importance of content marketing in SEO strategy then?

When an individual wants to know or look for a product or service that they need, he/she tends to turn into search engines such as Google to look for the answer. SEO and content marketing working together in this time that you want to reach consumer at the right time in front of their eyes.

If you have content with targeted key words and phrases that your leads are looking for, you can elevate your presence online. Long articles are useless if does not have the key words or the phrases that consumers are looking for. Therefore, you have to wisely use the key words that you are using for in your SEO.

Some would say that SEO and content marketing are different and does not go together. But the truth is that they are pairs that should always come together. Content marketing, when strategically use with SEO will surely result to higher rank in search engine results that lead to reaching wider targeted audience.

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